To cash in on the demand and fever that the lucrative Indian Premier League (IPL) has social media giants Twitter and Facebook is vying to bag the media rights for the online platform. Much to the delight of the BCCI, which is undergoing a fight with Supreme Court regarding the Lodha Panel recommendations and its implementation, the demand for broadcast rights comes as a breather.
As many as 18 major entities have purchased the invitational to tender for the IPL rights that include broadcast, digital and mobile platforms. The rights on offer are Indian Sub-continent Television Rights from 2018 to 2027 (10 IPL seasons), Indian sub-continent Digital Rights from 2018 to 2022 (5 IPL seasons) and Rest of the World Media Rights from 2018 to 2022 (5 IPL seasons).
Apart from Twitter and Facebook, others in fray are Star India Private Limited, Sony Pictures Networks Private Limited and Reliance Jio Digital Services Private Limited. According to sources, BCCI is expecting close to $4.5 billion from sale of these three rights– TV, internet and mobile.